What is Business to Business Marketing?

It has been common to hear the media and a lot of people in the corporate world talk about business to business marketing. If you listen to the American corporate World, it will not pass you to hear a lot of companies strategizing on how they will win not only the consumers but also the other businesses. It will be prudent that as you think of how you can win an individual consumer, you should also focus on targeting the big giants in the business world as you draw strategic plans towards the success of your business.

Business to business marketing is the marketing of goods and services to other businesses.

A lot of companies are providing their services to the other companies in their lines of production. Companies will therefore need each other in business. Banking institutions will keep money for the manufacturers or the same banks will also need printed papers or other services from the said manufacturers. That is just one example of business to business service. A good bank will try to strategize on how to win other businesses to open current or savings accounts with them. That is plainly a good example of business to business marketing.

What is Business to Business Marketing?

Other good example of business to business marketing is where companies approaching others to buy raw materials for their processing functions. There are so many companies that are in the business of looking for companies to supply raw materials to them .The companies buying the raw materials may also need to do business to business marketing to win the other. There will be thus a kind of mutual relationship between the two companies.

If you are creating a business that at one point you will be required to do business to business marketing, it may mean that you will be supposed to demonstrate to the company that you will be marketing to why your products and services are better than those offered by the others that are offering to them.

Before you do business to business marketing, you should be well aware that the standards of the products and services that you are offering are supposed to be of higher standards than when you are selling to a consumer.
As opposed to business to consumer marketing, under the business to business marketing, you will be focusing on a more targeted market. You will not ignore the consumer in the picture because if the businesses you are targeting is not doing well in as far as the product that it is selling to the consumer is concerned, it will not buy the products that you will be selling much.

For business to business marketing, you must be able to focus on the following to have the best of the market:

Quality of the goods
You will have to provide goods and services that are of the highest quality to be able to win the attention of the other businesses.

Customer support
You must know how to win and maintain a customer, in this case being the fellow business, with excellent customer support.

What is Business to Business Marketing?
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How Are You Handling The Five Biggest Challenges Facing Managers and Business Owners Today?

There are ten fundamental premises that will determine your overall management success. Before we get to the five biggest challenges facing managers I thought I would give you the ten since thet are closely related.

1. When you have an issue, problem, failure, dysfunction or whatever - any -
where in the organization - look up the ladder for the cause and down the ladder
for the solution.

2. Everything that happens in an organization is the direct or indirect result of
that organization's culture, philosophy and core beliefs.

How Are You Handling The Five Biggest Challenges Facing Managers and Business Owners Today?

3.You get the behavior you reward.

4. Effective management is not about the latest fad or philosophy. It is about a
fundament trust and respect for people and treating them accordingly.

5. Growing a business is not hard and it should be fun for everyone.

6. Integrity and ethics must be the foundation for all of your decisions and
actions.

7. If you want effective and productive employees you must see employee
development as an investment and not a cost

8. What employees want to be motivated and performance driven
is appreciation, recognition, validation and to feel important and to feel like they
belong.

9. The job of management is not to motivate employees but to create a positive
motivational climate where employees take responsibility for their own motivation
and performance.

10. You are responsible to your employees and not for them.

Here are the five biggest challenges today. They are;

·Corporate culture. Corporate, organization and department culture all flows from the top down. The written and unwritten rules, policies and philosophy of a manager or the organization all eventually find their way into the attitudes and performance of almost everyone in the organization. One of the critical things to remember when dealing with people is: you get the behavior you reward. If the culture directly or indirectly rewards a certain type of attitude or behavior, you are, by your actions or inactions, probably reaffirming that these are acceptable. If you want to change behavior, you must first evaluate the culture that is in place that may be rewarding the type of behavior you are getting but don't necessarily want.

·Communication style. Rumors, hearsay, memos, emails, meetings, individual counseling sessions and bulletin boards all have one thing in common - they communicate information - some more effectively and timely than others. If communication in an organization is all top-down, you can be assured that you are not in touch with the realities of your organization, the marketplace, your customers or suppliers.

·Organization direction. One of the biggest challenges managers face today is effectively communicating corporate direction with clarity and consistency to all employees who have a right and need to know. Most organizations do a poor job of this at best. One way to find out what your people believe is to conduct an anonymous survey of attitudes, perceptions and opinions.

·Decision making. Many managers make decisions that other employees will either have to implement or that will affect them. If these decisions are made without bottom-up feedback, you can guarantee that the outcome of the decisions will be less than desired or expected.

·Feedback mechanisms. Employees want to know how they are doing - whether poorly or well. Failure to give them the feedback they need is to keep them in the dark regarding the assessment of their performance and how and where they need to improve.

Are management roles changing?

There are a number of conditions that are impacting the roles of managers today. A few of them are;

- Greater cultural diversity.
- Several very distinctive employee age groups.
- Increased impact and use of technology.
- A growing international market place.
- Ethical standards that are unclear or inconsistent.
- Greater stress levels among all employees.
- Corporate direction and strategy is under fire by consumers.
- The desire of employees for greater independence and autonomy.
- Increased consumer choices for products and services.
- Fewer specifically skilled employees.
- Relentless and accelerating change.

There's more, but I don't want to be responsible for ruining your day.

With all these factors, again I ask you, are the roles of managers, supervisors, executives and business owners changing today? You betcha. Here are just a few that I have observed during the past few years coaching and consulting with many of my clients in a variety of industries worldwide.

1. Many managers are responsible for increasing numbers of remote employees.

2. Some managers are finding that they are spending more time 'doing' rather than 'managing'.

3. Some managers are spending increased time coaching employees on personal issues.

4. All mangers are faced sooner or later with position openings that they can't fill.

5. Mangers in general have less time for their own personal development.

6. Most managers are having to learn to deal with a variety of different employees culturally, gender wise and age wise.

7. Managers in general are spending more time communicating via email than in person or by telephone.

Again, there are many more I could have included, but the essence is, that if you are still using management techniques and behaviors that you used more than five years ago I guarantee you are going to be less effective as a leader, coach and manager in today's changing world.

The fundamental roles, attitudes or responsibilities of managers have not changed and a few of them are;

1. The need to trust your employees and your employees to trust you.

2. The need to respect their uniqueness.

3. The need to communicate openly and honestly.

4. The need to give them recognition and appreciation that is deserved.

5. The need to have a clear future career path available to them.

6. The need to compensate them fairly.

If you will do just these six consistently you will go a long way in successfully addressing many of the above listed factors.

How Are You Handling The Five Biggest Challenges Facing Managers and Business Owners Today?
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Tim Connor, CSP is an internationally renowned sales, relationship, management and leadership speaker, trainer and best selling author. Since 1981 he has given over 3500 presentations in 21 countries on a variety of sales, management and relationship topics. He is the best selling author of over 60 books including; He can be reached at tim@timconnor.com, 704-895-1230 or visit his website at http://www.timconnor.com

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Pig Farming - One of the Most Profitable Business Ventures

Pig farming is one of the most profitable business ventures one could take. Everybody needs to eat and pork is one of widely used in all parts of the world so it's nearly impossible to run out of clients or customers. As one might expect, pig farming takes a lot of time and energy but it is not too difficult.

There are two ways you can raise your pigs: on the pasture and on a barn or hut.

1) Pasturing Pigs.

Pig Farming - One of the Most Profitable Business Ventures

You can leave a pig to pasture for pig farming as long as you have a wide enough area of land with a lot of grass and soil. All you need is to construct a fence to keep your pigs from roaming too far off your land. When fencing your pigs, you should use very strong wood and thick corner poles to make sure your pigs won't wreck the barrier; pigs won't generally try to destroy the fences but adult pigs are quite strong. You should dig deep into the ground for your poles because pigs are notorious diggers. While pigs are still young, fencing them is easier since they tend to stay where there is food and water.

2) Raising pigs in a barn.

Keeping your pigs in the barn for pig farming is easier for a number of reasons:
o Cleaning will be much easier.
o You can collect their feces and use it as fertilizer.
o You can control what they eat. When you leave them out to pasture, they will eat the grass and whatever they can dig in the soil.
o A roof means the pigs get the shade they need. Pigs don't have sweat glands all over their bodies so they are very sensitive to heat sources like the sun.

It is recommended that you use concrete when making a barn for pig farming. It is durable enough to keep your pigs inside and affordable enough that you can make a large barn. The floor should be sloped to a draining pipe so that the water used to clean the barn is drained easily; you can just use a hose when cleaning.

To make cleaning easier, you should separate the feeding area to the rest area. The feeding area should be at least 10 feet deep and 10 feet wide for every two pigs. The rest area should be half the size of the feeding area. You can also create a pool for your pig where they can bathe; about 5 feet deep should be sufficient.

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So keep these points in mind. You will find that picking up skills on pig farming does not need to be difficult when you're learning from someone who have experienced. If you would like more tips on pig farming, take a look at http://www.howtoraisepigs.com

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