What is Business to Business Marketing?

It has been common to hear the media and a lot of people in the corporate world talk about business to business marketing. If you listen to the American corporate World, it will not pass you to hear a lot of companies strategizing on how they will win not only the consumers but also the other businesses. It will be prudent that as you think of how you can win an individual consumer, you should also focus on targeting the big giants in the business world as you draw strategic plans towards the success of your business.

Business to business marketing is the marketing of goods and services to other businesses.

A lot of companies are providing their services to the other companies in their lines of production. Companies will therefore need each other in business. Banking institutions will keep money for the manufacturers or the same banks will also need printed papers or other services from the said manufacturers. That is just one example of business to business service. A good bank will try to strategize on how to win other businesses to open current or savings accounts with them. That is plainly a good example of business to business marketing.

What is Business to Business Marketing?

Other good example of business to business marketing is where companies approaching others to buy raw materials for their processing functions. There are so many companies that are in the business of looking for companies to supply raw materials to them .The companies buying the raw materials may also need to do business to business marketing to win the other. There will be thus a kind of mutual relationship between the two companies.

If you are creating a business that at one point you will be required to do business to business marketing, it may mean that you will be supposed to demonstrate to the company that you will be marketing to why your products and services are better than those offered by the others that are offering to them.

Before you do business to business marketing, you should be well aware that the standards of the products and services that you are offering are supposed to be of higher standards than when you are selling to a consumer.
As opposed to business to consumer marketing, under the business to business marketing, you will be focusing on a more targeted market. You will not ignore the consumer in the picture because if the businesses you are targeting is not doing well in as far as the product that it is selling to the consumer is concerned, it will not buy the products that you will be selling much.

For business to business marketing, you must be able to focus on the following to have the best of the market:

Quality of the goods
You will have to provide goods and services that are of the highest quality to be able to win the attention of the other businesses.

Customer support
You must know how to win and maintain a customer, in this case being the fellow business, with excellent customer support.

What is Business to Business Marketing?
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How Are You Handling The Five Biggest Challenges Facing Managers and Business Owners Today?

There are ten fundamental premises that will determine your overall management success. Before we get to the five biggest challenges facing managers I thought I would give you the ten since thet are closely related.

1. When you have an issue, problem, failure, dysfunction or whatever - any -
where in the organization - look up the ladder for the cause and down the ladder
for the solution.

2. Everything that happens in an organization is the direct or indirect result of
that organization's culture, philosophy and core beliefs.

How Are You Handling The Five Biggest Challenges Facing Managers and Business Owners Today?

3.You get the behavior you reward.

4. Effective management is not about the latest fad or philosophy. It is about a
fundament trust and respect for people and treating them accordingly.

5. Growing a business is not hard and it should be fun for everyone.

6. Integrity and ethics must be the foundation for all of your decisions and
actions.

7. If you want effective and productive employees you must see employee
development as an investment and not a cost

8. What employees want to be motivated and performance driven
is appreciation, recognition, validation and to feel important and to feel like they
belong.

9. The job of management is not to motivate employees but to create a positive
motivational climate where employees take responsibility for their own motivation
and performance.

10. You are responsible to your employees and not for them.

Here are the five biggest challenges today. They are;

·Corporate culture. Corporate, organization and department culture all flows from the top down. The written and unwritten rules, policies and philosophy of a manager or the organization all eventually find their way into the attitudes and performance of almost everyone in the organization. One of the critical things to remember when dealing with people is: you get the behavior you reward. If the culture directly or indirectly rewards a certain type of attitude or behavior, you are, by your actions or inactions, probably reaffirming that these are acceptable. If you want to change behavior, you must first evaluate the culture that is in place that may be rewarding the type of behavior you are getting but don't necessarily want.

·Communication style. Rumors, hearsay, memos, emails, meetings, individual counseling sessions and bulletin boards all have one thing in common - they communicate information - some more effectively and timely than others. If communication in an organization is all top-down, you can be assured that you are not in touch with the realities of your organization, the marketplace, your customers or suppliers.

·Organization direction. One of the biggest challenges managers face today is effectively communicating corporate direction with clarity and consistency to all employees who have a right and need to know. Most organizations do a poor job of this at best. One way to find out what your people believe is to conduct an anonymous survey of attitudes, perceptions and opinions.

·Decision making. Many managers make decisions that other employees will either have to implement or that will affect them. If these decisions are made without bottom-up feedback, you can guarantee that the outcome of the decisions will be less than desired or expected.

·Feedback mechanisms. Employees want to know how they are doing - whether poorly or well. Failure to give them the feedback they need is to keep them in the dark regarding the assessment of their performance and how and where they need to improve.

Are management roles changing?

There are a number of conditions that are impacting the roles of managers today. A few of them are;

- Greater cultural diversity.
- Several very distinctive employee age groups.
- Increased impact and use of technology.
- A growing international market place.
- Ethical standards that are unclear or inconsistent.
- Greater stress levels among all employees.
- Corporate direction and strategy is under fire by consumers.
- The desire of employees for greater independence and autonomy.
- Increased consumer choices for products and services.
- Fewer specifically skilled employees.
- Relentless and accelerating change.

There's more, but I don't want to be responsible for ruining your day.

With all these factors, again I ask you, are the roles of managers, supervisors, executives and business owners changing today? You betcha. Here are just a few that I have observed during the past few years coaching and consulting with many of my clients in a variety of industries worldwide.

1. Many managers are responsible for increasing numbers of remote employees.

2. Some managers are finding that they are spending more time 'doing' rather than 'managing'.

3. Some managers are spending increased time coaching employees on personal issues.

4. All mangers are faced sooner or later with position openings that they can't fill.

5. Mangers in general have less time for their own personal development.

6. Most managers are having to learn to deal with a variety of different employees culturally, gender wise and age wise.

7. Managers in general are spending more time communicating via email than in person or by telephone.

Again, there are many more I could have included, but the essence is, that if you are still using management techniques and behaviors that you used more than five years ago I guarantee you are going to be less effective as a leader, coach and manager in today's changing world.

The fundamental roles, attitudes or responsibilities of managers have not changed and a few of them are;

1. The need to trust your employees and your employees to trust you.

2. The need to respect their uniqueness.

3. The need to communicate openly and honestly.

4. The need to give them recognition and appreciation that is deserved.

5. The need to have a clear future career path available to them.

6. The need to compensate them fairly.

If you will do just these six consistently you will go a long way in successfully addressing many of the above listed factors.

How Are You Handling The Five Biggest Challenges Facing Managers and Business Owners Today?
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Tim Connor, CSP is an internationally renowned sales, relationship, management and leadership speaker, trainer and best selling author. Since 1981 he has given over 3500 presentations in 21 countries on a variety of sales, management and relationship topics. He is the best selling author of over 60 books including; He can be reached at tim@timconnor.com, 704-895-1230 or visit his website at http://www.timconnor.com

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Pig Farming - One of the Most Profitable Business Ventures

Pig farming is one of the most profitable business ventures one could take. Everybody needs to eat and pork is one of widely used in all parts of the world so it's nearly impossible to run out of clients or customers. As one might expect, pig farming takes a lot of time and energy but it is not too difficult.

There are two ways you can raise your pigs: on the pasture and on a barn or hut.

1) Pasturing Pigs.

Pig Farming - One of the Most Profitable Business Ventures

You can leave a pig to pasture for pig farming as long as you have a wide enough area of land with a lot of grass and soil. All you need is to construct a fence to keep your pigs from roaming too far off your land. When fencing your pigs, you should use very strong wood and thick corner poles to make sure your pigs won't wreck the barrier; pigs won't generally try to destroy the fences but adult pigs are quite strong. You should dig deep into the ground for your poles because pigs are notorious diggers. While pigs are still young, fencing them is easier since they tend to stay where there is food and water.

2) Raising pigs in a barn.

Keeping your pigs in the barn for pig farming is easier for a number of reasons:
o Cleaning will be much easier.
o You can collect their feces and use it as fertilizer.
o You can control what they eat. When you leave them out to pasture, they will eat the grass and whatever they can dig in the soil.
o A roof means the pigs get the shade they need. Pigs don't have sweat glands all over their bodies so they are very sensitive to heat sources like the sun.

It is recommended that you use concrete when making a barn for pig farming. It is durable enough to keep your pigs inside and affordable enough that you can make a large barn. The floor should be sloped to a draining pipe so that the water used to clean the barn is drained easily; you can just use a hose when cleaning.

To make cleaning easier, you should separate the feeding area to the rest area. The feeding area should be at least 10 feet deep and 10 feet wide for every two pigs. The rest area should be half the size of the feeding area. You can also create a pool for your pig where they can bathe; about 5 feet deep should be sufficient.

Pig Farming - One of the Most Profitable Business Ventures
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So keep these points in mind. You will find that picking up skills on pig farming does not need to be difficult when you're learning from someone who have experienced. If you would like more tips on pig farming, take a look at http://www.howtoraisepigs.com

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Effective Communication - A Key to Success in Business

By communication, people exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to exchange information or conversation with others is crucial to the success of the individual, family or business organization. It should be noted, however, that it is one thing to communicate but quite another thing to communicate effectively.

Ineffective communication usually results in failure, as it doesn't elicit the desired response in form of feedback from the receiver. This is the bane of many business organizations. Many managers do communicate, but often not very effectively. Lack of capacity to communicate effectively on the part of managers is the reason for the failure of many businesses. Every firm or business organization needs an effective communication network in order to function properly and achieve its set objectives. In this article, the focus will be on the indispensable role which effective communication plays in the daily functioning of a business organization. We shall start by looking at the meaning of effective communication from different angles and go on to examine its importance as well as how it can be achieved in business.

Looking at the Meaning of Effective Communication from Different Angles

Effective Communication - A Key to Success in Business

The ultimate goal of every form of communication - face-to-face meeting, telephone discourse, teleconferencing, videoconferencing, interview, email, letter or memo - is to get an expected response in form of feedback from the receiver to the sender. This is what effective communication is about. It is about ensuring that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In other words, effective communication is the one that achieves the results for which it is intended.

Communication can be looked at from different angles, such as the mode of expression (oral or written, or even non-verbal communication), the purpose of communication, the audience, the information flow (vertical, horizontal or diagonal), etc. Communication can be internal (within the organization) or external (with outsiders). It can also be interpersonal or group communication; interpersonal when it involves two people and group when it takes the forms of meetings, discussions, symposia, conferences and workshops. There is also mass communication which has to do with communicating with the masses by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be effective when it results in the desired feedback.

Oral communication involves the use of spoken words and could take the form of face-to-face conversation, interview, telephone discourse, voice mail, meetings, group discussions, oral instructions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits immediate feedback as well as immediate response to feedback. Participants can ask questions and get immediate clarification. Moreover, gesture and facial expression can be used to reinforce the intended message. The limitations of oral communication include susceptibility to errors and misinterpretation and lack of permanence.

Written communication, as the name implies, involves the use of written words. It can come in the forms of business letters, memoranda, reports, minutes of meetings, written speeches, etc. Written communication has the advantages of revision before transmission, permanence and accessibility for reference purposes. It also reduces the risk of distortion in meaning; thus, it can be considered as an ideal medium for long and complex messages which, if relayed orally across many intermediaries, can easily be distorted or misinterpreted. Another advantage of the written medium is that it can easily be reproduced in many ways (e.g. photocopying) and distributed to many recipients. One of its major limitations is delayed feedback; the reading of long documents may be boring and the writing of a reply could also be delayed by a number of other factors. Written communication also lacks the presence of gesture, facial expression and other forms of body language capable of reinforcing meaning in communication.

The choice of medium of communication depends on the nature of the message to be transmitted. As earlier observed, while the written medium is the perfect medium for transactions that require permanent documentation, the oral medium is ideal for messages that require immediate feedback. One has to consider the circumstances in order to determine whether to use a telephone call, a face-to-face meeting, an email, a typed and signed document, etc. The factors to be considered when choosing the medium of communication include: urgency, formality, risk of misinterpretation, confidentiality, legal implications or the need for future reference, the nature and size of the audience, etc.

Communication in business is usually intended to achieve specific purposes, such as giving information, making inquiries, providing explanation, persuasion, reassurance, making transactions, etc. Communicating to inform is frequently an act of introducing, notifying, announcing or reporting; it is usually aimed at informing people about new product lines, prices, names, addresses, etc. If the purpose of communication is to persuade, the message has to be packaged with a view to moving the audience to action by the use of words. This type of communication is ideal for advertising a product or motivating employees.

When communication is purely for business transactions, such as contracts, agreements, receipts, etc., the message has to be packaged in a way that gives no room for misinterpretation or legal actions. In this type of communication, the emphasis is on the accuracy and appropriateness of given information, such as the date of transaction, the agreed terms and conditions, the agreed prices, the total sum and currency, names, addresses and signatures of parties to the agreement, etc. The point being made here is that, in order to achieve effective communication, the message must be packaged to serve the specific purpose as well as the particular occasion of communication.

How to Ensure Effective Communication in Business

It is important to note that poor or ineffective communication is responsible for a situation where the receiver doesn't understand what he or she has read or heard and thus cannot give any positive feedback. This implies that the hallmark of effective communication is a well-packaged and properly transmitted message - that is, a message that is capable of attracting the receiver's response in form of positive feedback.

Language should be seen as the most important form of effective communication. The communicator must ensure that the language he or she uses is clear, accurate and appropriate to the audience, purpose and occasion for which the message is intended. The use of informal language where a polite and formal register is required, for instance, can render the message ineffective. Wordiness or the use of unnecessarily complex constructions can only create room for misinterpretation; hence the acronym 'KISS': Keep it short and simple.

Also, the use of expressions, jargons and buzz-words that the audience is unfamiliar with can present barriers to them and thus hinder communication. Where technical language and terms are used, they must be defined and explained in accordance with the knowledge of the audience. Whatever is the purpose of the communication, the communicator must connect with the audience by using clear and precise language and removing every form of ambiguity or barrier so the audience can have a full understanding of the message.

Effective communication is best achieved when the purpose or central idea of the message is stated clearly and the subordinate ideas effectively identified and related to the main purpose in a naturally convincing manner. It is important to ensure that the material is arranged in a logical and coherent order, with each paragraph containing only one main idea that is clearly stated and supported with relevant, sufficient and persuasive points. To achieve coherence, new information must be linked to previously discussed information in a way that engages the reader and reinforces the main points. The conclusion of the message must restate the main purpose and specify the action to be taken.

Ensuring correctness or grammatically is also a vital aspect of effective communication, because ungrammaticality is capable of distorting meaning or undermining credibility, thereby hindering communication. It is very important to ensure that rules of grammar and syntax are followed, that correct words are used to convey the intended meaning and that punctuation reflects standard usage. Finally, the entire work must be proofread to ensure that the final copy is free of mechanical errors.

Above all, it should be noted that the purpose of business communication is, in broad terms, buying and selling. Business communication is usually about practical matters, such as products, prices, discounts, sales, delivery, payments and so forth. The successful businessman is one who achieves his goals, and to achieve his goals, he must communicate effectively through clearness of expression. He has to present his messages to his audiences in the clearest and most straightforward manner.

Every business communication aims to invoke some material and immediate response or action. Whether it is a face-to-face meeting, a telephone discourse, a sales letter, a letter of inquiry, a memo or a report, the aim is to get something done. Therefore, every business communication has to use clear and persuasive language in conjunction with appropriate action in order to connect with the audience and invoke the desired response.

Effective Communication - A Key to Success in Business
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McDonalds Business Analysis

'In the 1990s managers will be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible - indeed, they'll have to rethink the concept of the corporation it self.'

C K Prahalad and G Hamel 1990

Organizations do not exist in vacuum. They operate within a competitive industrial environment. Analyzing its competitors not only enables an organization to identify its own strengths and weaknesses but also help to identify opportunities for and threats to the organization from its industrial environment. SWOT analysis is a systematic analysis of these factors and the strategy that reflects the best match between them.

McDonalds Business Analysis

Let us analyze these principals in relation to the core competence of McDonalds, one of the largest food chain companies in the world. Let us first start with the strengths and the positive aspects which define the performance of this company. How can we define the company's strengths? Strength is a distinctive competence that gives the firm a comparative advantage in the market place. For instance financial resources, image, market leadership and buyer supplier relations etc
McDonalds is the no: 1 fast food chain stores with a 40 million customers visiting it per day. It has over 30,000 branches in 120 countries. It derives 80% of its revenues from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US. The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded. They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions. Two main competitors generally identified with McDonalds are the Burger King and the KFC. McDonalds marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders.

McDonald's product value is also its greatest strengths. Customers know what to expect when they walk into a McDonalds store. It gives great emphasis to human resources by satisfying both the customer and the employees. Next is the innovation aspect wherein new products line up to catch up with the new trends and tastes of the people. Its diversity into other new business ventures can also be considered as its strengths.

How effective are these strengths to the company in the long run? McDonalds today is not that amendable as it was during its inception. What are the driving factors which results in its present decline in terms of sales and services? To analyze this factor we have to look at the weaknesses part of the companies business and marketing strategy. What can generally be termed as a weakness of a company? The same factors which were considered as strengths also become a weakness if it impedes the overall performance of the company.

Customer trends change and so does their choices. People are generally tired of the same brands that they had been using over the years, so when they do not see the expected innovation they migrate to new brands. Moreover people see McDonalds every where and this over exposure might also be a reason for abstinence. Moreover maintaining the standards of such a huge chain becomes feasible and when there is lack of quality service in one store it effects the whole brand.

The secret of any marketing strategy is to reach the target audience. And here again the target audience should be chosen carefully. In the case of McDonalds as projected in its ads, the targeted audiences were the kids. Demographics and customer financial and psychological aspects define a business concerns success. Health conscious women and senior citizen comprise the major population but kids soon grow out to become adults. Recent law suits and documentaries resulted in the companies recent innovation and a major change related to health related product ranges and this switch over as per the needs of today's trend and needs has increased the lost popularity of McDonalds a bit.
All the above factors point out the external strengths and weaknesses. There are also internal factors which affect the performance and overall benefits the company stands to enjoy. Kids based marketing strategy which was earlier a weakness has changed since 2003. Now more teenagers and adults rule the McDonalds ad world. The research and develop which lacked earlier is also looked into and the brand quality is being defined with various research and development options today. McDonald at one stage started concentrating on expansion and growing big that it missed out on key factors like quality maintenance and R&D.

One major threat to any brand is its relationship between the management and the franchise dealers. Organization strength is the back bone of any concern and when that starts shaking the whole system will collapse. But slowing McDonald is recovering from all these weaknesses as its brand managers can easily communicate, compare and improve their services through the latest technological developments wherein they can use the internet to motivate, compare and improve upon other centers performances.

The overall analysis of all the external and internal strengths and weaknesses on this company should be linked in order to draft a sustainable plan for the companies' further improvement. For any improvement or expansion the internal resources must be readily available. And thus analyzing this aspect can lead to a modified strategy to suit its vision. Keeping in mind the available resources the planner should think globally. Hence making use of all the core competencies the firm can definitely sustain in the competitive market.

The change in the top managerial level has creating a new wave in its performance and major changes have been implemented to retain and sustain the brand quality and innovation. As the new CEO rightly quotes,

"The world has changed. Our customers have changed. We have to change too."
James R. Cantaloupe, Chairman and CEO, McDonald's, 2003

Now let us analyze the sustainable competitive advantage of the company. What is sustainable competitive advantage? How can it be related to McDonalds? SCA is the advantage a company has which is difficult or impossible for other companies to possess or break through. It can either be the brand, dynamic customer care, cost structure or its patent. Whatever the advantage in order to be considered as sustainable it should either be proprietary or distinctive. Other than this three different aspects that help in SCA are,

o The managerial and organizational process should share a good integration and coordination. The much needed 'value' is created thereby as everyone strives to work for a common goal. The organization should learn and bring about changes according to the need of the hour and should always be flexible to changes in the environment such as customer trends, legal or government restriction and developments in the technology. McDonalds is presently concentrating on this advantage by concentrating on organizational behavior and managerial expertise. Previously this advantage was ignored as the organization was more into expansion of its outlets over the globe than strengthening its core advantage. As the result the revenue did not see much of a change while newer outlets were open. The company suffered a massive loss first time since their inceptions which further lead to the change in the managerial heads.

o Technological, structural and financial assets of a company are excellent market position which helps in the SCA. McDonalds no doubt is abundant with such aspects like structure, technology and finance. To identify and implement these assets in the proper direction towards the improvement of the company is all that is needed. After 2003 the company has really started to concentrate on its greatest advantages.

o Most of all the greatest advantage is the vision or the dream with which the company was started. Sustaining this dream over the years is any companies' greatest advantage. A brand usually revolves around this vision sustaining this vision and working in lieu with it is a great SCA. McDonalds was started out to help people who had very little time to cook or was too busy to get into a proper restaurant. The vision was to provide quick service, cheap products and quality satisfaction. Keeping this vision in mind the company which slackened a bit because of incompetent franchise holders is being weeded and new and better people are put in this place as the torch bearers of the company sustaining and living the vision.

To sum it all up SCA means implementing the best value based strategy using all the advantages which are unique to the company and that which cannot be copied or replicated by other competitors. The importance of this SCA can be evident by the reply the great investment guru Warren Buffet gave when asked about how he evaluates his investment portfolio. He simply answered 'sustainable competitive advantage'. Hence based on the dynamic integrated and intelligent human resources can always be the only dependable and sustainable SCA.
Outsourcing boom or doom in today's business environment

Today everything is outsourced from employee appointment to finance and customer care. No organization is best enough to handle all kinds of work. Moreover concentrating on every detail is not possible with a big concern especially like McDonalds. But great care should be taken not to outsource the core competences of the company. General advantages of outsourcing are cheap service, knowledge of markets offshore, flexible resources, speedy operations, expansion in supplier relationship etc. most of all the company can concentrate on its core competencies and outsource rest of its operation. Recently McDonald has tested its drive through order facility. Wherein it makes sure that the order placed with the outlet is accurate. The order taken by the outsourced company is reverted back to the home restaurant. These call center has a digital camera which clicks the vehicle you drive through and the delivery man back home can integrate the order and the person who placed it using the image of the car. Outsourcing thus helps in the increase of the external suppliers and fills up the difficulties faced because of the lack of the latest technologies and other innovations.

What started of as a success story with McDonalds had to face a number of risks, competitions and major set backs. What makes it still strong and ranked among the top business concerns is its core competences and the sustainable competitive advantages both internal and external. Of course keeping up with the changing times the company has also set foot in outsourcing but the point to keep in mind here is not to be driven away by this outsourcing mania. This company has started to revert back to its golden glory recently because of large scale revamping of its organizational and structural changes being implemented.

Conclusion:

No particular competitive strategy is guaranteed to achieve success at all times. Risk attitudes can change and vary by industry volatility and environmental uncertainty and several internal conditions also might be involved. Thus the "four P's" of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in the marketing function. The mix of these marketing elements should be appropriate and the plans for each of the elements should also be appropriate.

The marketing function is consumer oriented and hence marketing decisions are based on the careful identification of consumer needs and on the design of marketing strategies to meet those needs. The distribution system brings the product or service to the place where in can best fill customer needs. Access to distribution can mean all the differences between success and failure for a new product. Because many products require support from distribution channels in the form of prompt service, rapid order processing etc the choice of distributors, wholesalers and jobbers is extremely important.

Promotion is more than advertising. The location, size and nature of markets which the business strategy defines will guide promotion mix decisions and should indicate the content of promotional material as well. Pricing is a complex issue because it is related to cost, volume, trade offs etc and because it is frequently used as a competitive weapon. Pricing policy changes are likely to provoke competitor response. Using price to jockey for position can lead to price wars, which usually hurt all participants.

Marketing has received increasingly greater attention in the competitive business since the early modern era. The old concept of marketing focused on the firms existing products and considered marketing to consist of selling and promotion to maximize sales at a profit. The new concept however focuses on the firms existing potential customers and seeks to earn profit through customer satisfaction with an integrated marketing program.

McDonalds Business Analysis
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I am a freelance writer inspirational and hard working. For me work is worship. I love to do deadline oriented jobs as it is a great test to my vitality, skill and my creativity. I have an unending passion to learn more things. I learn from my failures and drive through success equally.

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Role of MIS in Business Management

Despite the vast improvements in information technology, computers (on which modern IT is based) cannot as yet take over business management. However, business information systems have transformed the effectiveness, power and efficiency of management.

In an earlier article on business management software, we looked at surface aspects of how modern management information systems help businesses. We saw how computers speeded up and improved the quality of operations. We also mentioned the existence of broad categories of business software - office suites, functional software such as accounting and inventory, and industry software such as retail management software. In this article, we seek to look more analytically at the role of information management systems.

Decision Support, Problem Analysis and Overall Control

Role of MIS in Business Management

Business managers often need to make decisions that can affect the business' fortunes one way or other. For example, a company with sales outlets or distributors spread over a wide geographic area might want to optimize the logistical operations of delivering merchandise to the outlets. The best solution might be affected by numerous factors such as demand patterns, availability of merchandise, distances involved and the option of using external carriers (who can find two way loads and might prove a lesser cost option over long distances) instead of own vehicles.

While it might be possible to use complex mathematical formulas by hand to compute the best solution, computers transform the whole process into a routine task of feeding certain information as input and obtaining suggestions for best solutions as output. The task can typically be done in a few minutes (instead of hours or even days) and it becomes possible to examine several alternatives before deciding upon one that seems most realistic.

Identifying problems and analyzing the factors that cause them also has been transformed by modern computer information systems. In a typical MIS environment, standard reports are generated in a routine manner comparing actual performance against original estimates. The software that generates the report can be instructed to highlight exceptions, i.e. significant variations between original estimates and actual performance. Managers will thus become aware of problem areas in the daily course of their work simply by looking at the reports they receive, without having to do detailed data collection and computations themselves.

Identifying the factors responsible for the problem can also be routinized to some extent by using such tools as variance analysis. Variance analysis is an element of standard costing system that splits deviations from estimates (or standards) into causative factors such as increase in price of materials used, excessive usage of materials, unexpected machine downtimes, etc. With such a detailed report, managers can delve deeper into the problem factor, such as why there was excessive usage of materials.

Control is also exercised through variance analysis. Budgets are prepared for all business operations by concerned managers working in a coordinated fashion. For example, estimated sales volumes will determine the levels of production; production levels will determine raw material purchases; and so on. With good information system management, it then becomes possible to generate timely reports comparing actual sales, production, raw material deliveries, etc against estimated levels.

The reports will help managers to keep a watch on things and take corrective action quickly. For example, the production manager will become aware of falling sales (or rising sales) of particular products and can prepare to make adjustments in production schedules, and purchasing and inventory managers will become quickly aware of any mounting inventories of unused materials. MIS thus enhances the quality of communication all around and can significantly improve the effectiveness of operations control.

Effective MIS Involves Humans and Computers Working together

The major aspect to note is that MIS provides only the information; it is the responsibility of concerned managers to act on the information. It is the synergy between efficient, accurate and speedy equipment and humans with commonsense, intelligence and judgment that really gives power to MIS.

Role of MIS in Business Management
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Gopinathan is a business writer who writes Web content and publicity materials for Web businesses. With first hand business experience as a trained professional with decades of executive and entrepreneurial experience, he can write on business issues with authenticity. And as a trained writer, he can also produce clearly written and readable pieces.

His goal is to help small businesses build their image through written content that brings out their strengths. This goal is sought to be achieved through discussions with clients, and relevant and focused research before starting on the writing. This approach contrasts with that of delivering cookie-cutter articles stuffed with keywords.

He believes that articles should showcase the expertise of his clients in addition to creating links valued by search engines.

Visit his Writing Services website to see how your business can benefit from high-quality writing.

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Nonverbal Communication in Business

There are five key elements that can make or break your attempt at successful nonverbal communication in business:

Eye contact Gestures Movement Posture, and Written communication

Let's examine each nonverbal element in turn to see how we can maximise your potential to communicate effectively...

Nonverbal Communication in Business

Eye contact

Good eye contact helps your audience develop trust in you, thereby helping you and your message appear credible. Poor eye contact does exactly the opposite.

So what IS 'good' eye contact?

People rely on visual clues to help them decide on whether to attend to a message or not. If they find that someone isn't 'looking' at them when they are being spoken to, they feel uneasy.

So it is a wise business communicator that makes a point of attempting to engage every member of the audience by looking at them.

Now, this is of course easy if the audience is just a handful of people, but in an auditorium it can be a much harder task. So balance your time between these three areas:

slowly scanning the entire audience, focusing on particular areas of your audience (perhaps looking at the wall between two heads if you are still intimidated by public speaking), and looking at individual members of the audience for about five seconds per person.

Looking at individual members of a large group can be 'tricky' to get right at first.

Equally, it can be a fine balancing act if your audience comprises of just one or two members -- spend too much time looking them in the eyes and they will feel intimidated, stared at, 'hunted down'.

So here's a useful tip: break your eye-to-eye contact down to four or five second chunks.

That is, look at the other person in blocks that last four to five seconds, then look away. That way they won't feel intimidated.

Practice this timing yourself, away from others. Just look at a spot on the wall, count to five, then look away. With practice you will be able to develop a 'feel' for how long you have been looking into your audience member's eyes and intuitively know when to look away and focus on another person or object.

When focusing on individual members in a large meeting or auditorium, try and geographically spread your attention throughout the room. That is, don't just focus your personal gaze (as distinct from when you are scanning the room or looking at sections of the room) on selected individuals from just one part of the room. Unless you are specifically looking to interact with a particular person at that moment of your presentation, select your individual eye-contact audience members from the whole room.

Gestures

Most of us, when talking with our friends, use our hands and face to help us describe an event or object - powerful nonverbal aids.

We wave our arms about, turn our hands this way and that, roll our eyes, raise our eyebrows, and smile or frown.

Yet many of us also, when presenting to others in a more formal setting, 'clam up'.

Our audience of friends is no different from our business audience — they all rely on our face and hands (and sometimes legs, feet and other parts of us!) to 'see' the bigger, fuller picture.

It is totally understandable that our nervousness can cause us to 'freeze up', but is is in our and our communication's best interests if we manage that nervousness, manage our fear of public speaking, and use our body to help emphasise our point.

I found that by joining a local Toastmasters International club I was rapidly able to learn how to 'free up my body' when presenting to others.

Movement

Ever watch great presenters in action — men and women who are alone on the stage yet make us laugh, cry and be swept along by their words and enthusiasm?

Watch them carefully and you'll note that they don't stand rigidly in one spot. No, they bounce and run and stroll and glide all around the stage.

Why do they do that?

Because they know that we human beings, men in particular, are drawn to movement.

As part of man's genetic heritage we are programmed to pay attention to movement. We instantly notice it, whether we want to or not, assessing the movement for any hint of a threat to us.

This, of course, helps explain why many men are drawn to the TV and seem transfixed by it. It also helps explain why men in particular are almost 'glued' to the TV when there is any sport on. All that movement!

But to get back to the stage and you on it... ensure that any movement you make is meaningful and not just nervous fidgetting, like rocking back and forth on your heels or moving two steps forward and back, or side to side.

This is 'nervous movement' and your nervousness will transmit itself to your audience, significantly diluting the potency of your communication and message.

So move about the stage when you can — not just to keep the men in the audience happy, but to help emphasise your message!

Posture

There are two kinds of 'posture' and it is the wise communicator that manages and utilizes both.

Posture 1

The first type of 'posture' is the one we think of intuitively-the straight back versues the slumped shoulders; the feet-apart confident stance verses the feet together, hand-wringing of the nervous; the head up and smiling versus the head down and frowing.

And every one of the positions we place the various elements of our body in tells a story—a powerful, nonverbal story.

For example, stand upright, shoulders straight, head up and eyes facing the front. Wear a big smile. Notice how you 'feel' emotionally.

Now-slump your shoulders, look at the floor and slightly shuffle your feet. Again, take a not of your emotional state.

Notice the difference?

Your audience surely will, and react to you and your message accordingly.

A strong, upright, positive body posture not only helps you breath easier (good for helping to calm nerves!) but also transmits a message of authority, confidence, trust and power.

If you find yourself challenged to maintain such a posture, practice in front of a mirror, or better yet join a speaking club like Toastmasters International [http://www.toastmastersa.org/champion/index.html].

Posture 2

The second type of 'posture' comes from your internal mental and emotional states.

You can have great body posture but without internal mental and emotional posture your words will sound hollow to your audience.

For example, the used car salesman at 'Dodgy Brothers Motors' might have great body posture and greet you with a firm handshake, a steady gaze and a friendly smile. But if in his heart he is seeing you as just another sucker then sooner or later his internal conflict between what he says and what he really thinks will cause him to 'trip up'.

His body will start betraying his real, underlying intentions and you'll start to feel uncomfortable around him, even if you can't figure out why.

But, if that same used car salesman had a genuine desire to help you find the right car for you, and he puts your needs before his own, then his words and actions will remain congruent (in harmony) with his underlying intentions and you will trust him, even though you might not be able to identify why.

I have seen some supposed 'self help' gurus who don't actually practice what they preach. Consequently their words ring hollow to me and their books, cds, dvds and training materials remain unpurchased.

I have met salesmen and women who don't actually make the money they claim to make in their 'fabulous business opportunity', and while their words are practiced and polished, and their body posture is 'perfect', their words ooze like honeyed poison frm their lips and I remain unconvinced.

This second type of 'posture' is fundamentally tied to truth and honesty. It is about 'walking the talk' and being who you say you are.

It's about not trying to sell something you don't believe in or use yourself. It's about not trying to pass yourself off as an expert when all you've ever done is read a book on the subject.

It's all about making sure that your words and your intentions are underpinned by truth and honesty. Because all of us, no matter how polished a presenter we might be, are at the mercy of our body and its ability to 'tell the truth' in spite of what our lips might utter. Nonverbal clues rule!

Written communication

I could spend a lifetime writing about the art of written communication.

There is an art (and also a science) that can be learnt with diligence and practice. To write too formally; to write too informally; to write too briefly; to write too lengthily...

My first suggestion would be to avail yourself of one of the following three books, each of which is absolutely brilliant at giving you the skills and insights into effective business writing:

The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500 by Helen Cunningham and Brenda Greene The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents by Gary Blake and Robert W. Bly Effective Business Writing: Strategies, Suggestions and Examples by Maryann V. Piotrowski

From persuasive memos to complaint letters, sales letters to executive summaries -- these exceedingly useful guides help you to write clearly and in an appropriate format, style and tone. Each book has numerous examples that show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.

In conclusion...

There are five key elements that can make or break your attempt at successful nonverbal business communication:

Eye contact
Gestures
Movement
Posture, and
Written communication

Nonverbal communication in a business setting requires not only recognition of these elements, but confidence in meeting their challenges.

Good luck and remember to communicate with passion!

Nonverbal Communication in Business
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When you match consumer psychology with effective communication styles you get a powerful combination. Lee Hopkins can show you how to communicate better for better business results. At Hopkins-Business-Communication-Training.com you can find the secrets to communication success.

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How to Introduce Your Business in 60 Seconds Or Less

As a small business owner, we have various marketing options to promote our business: advertising, telemarketing, direct mail. But my favorite is definitely networking. First, it is the most low cost marketing tool and second it is a way to build long-term relationships with people. If advertising can give you a great result in one shot, networking will bring you more in the long run.

Organizing many business networking events, in the past were a great opportunity for me to meet a tremendous amount of people, make deals, get clients, make friends and learn from other entrepreneurs.

But I noticed that a significant number of people had great products or services but just didn't know how to present them. And as a result were not able to attract the clients they were looking for.

How to Introduce Your Business in 60 Seconds Or Less

One of the keys to networking is to be able to introduce yourself and your business in 30 to 60 seconds or less, in one or two sentences, in a very concise way. In other words, you need to have a very efficient elevator pitch. You should be ready to deliver your elevator pitch in the blink of an eye at a moment's notice.

But what is an elevator pitch?

An elevator pitch is a short presentation that introduces you and your business' mission and makes you memorable. It focuses on the benefits you provide and can be delivered in 30-60 seconds or less, even in an elevator, hence the name.

If you are passionate, excited and eager to create and manage your own business, then you should be able to describe, in one or two brief and concise sentences, exactly what you do, why your offering is the best in the marketplace, and in effect, why the person should buy from you.

The best way to develop your elevator pitch is to summarize or list the most enticing, exciting and valuable benefits that your customers will get when they use your products and services. How can your products and services solve problems or meet needs?

An effective elevator pitch makes a lasting impression, demonstrates your professionalism and allows you to position yourself with your target customers.

Remember that your clients' main concern is: "What benefits will I receive when I buy your product or service?" So when you prepare your elevator pitch always make sure that your audience need to answer this question "What's In It for Me?".

People are always more interested in how you can help them than in what you do or how they can help you.

Consider these points when you develop your elevator pitch:

1/ Write down the "deliverables"- the products, services and features that you provide. Then, analyze your offering and put yourself in your customers' shoes. What good things will they get or what good things will happen to them when they make a purchase?

2/ Be specific. Use numbers and statistics when you can. For example, double your revenue in less than 12 months, achieve a 30% increase over last year, lose 20 pounds in 10 weeks, triple your number of subscribers in 5 days or less.
People are driven by numbers because they add a sense of credibility to a claim. Numbers also generate curiosity and anxiety, another useful tool that motivates people to make a purchase.

3/ Never reveal your entire story in your elevator pitch. Highlight the main benefits your products and/or services provide, which will encourage people to ask questions and start the conversation.

4/ Create a tagline that will grab your listener's attention and force him/her to stop what he/she is doing and listen to you. The most effective openers leave the audience seeking additional information. Compare your elevator pitch to the cover of your favorite magazine. Most likely, you'll find the titles of the key stories in that issue. If the titles don't grab your attention and raise your curiosity quickly, then you probably won't buy that issue.

5/ Practice your elevator pitch to the point where you can recite the language with perfect ease, great confidence and clarity and total poise immediately. It is extremely important that you feel totally comfortable whenever you deliver your elevator pitch. Learn it; practice it; master it; but never read it. Your delivery must be very smooth and totally fluid. Continually practice your elevator pitch in front of the mirror and before your friends until your Pitch becomes part of you.

So do you have a better idea? Are you ready to write your elevator pitch?
Try this the next time you describe what you do. Choose your words. Hook your listener. Make them ask questions. Make them want to meet with you and buy your products and services.

© 2006 Biba F. Pédron

How to Introduce Your Business in 60 Seconds Or Less
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If you like this article, and want more networking tips, get my free e-course "15 Ways to Maximize Your Networking Secrets" and Free Audio "Networking Made Easy" at http://www.theconnectionqueen.com.

Biba F. Pédron, Business & Marketing Consultant, founder of Biba4Network, also knows as "The Connection Queen", helps solo-entrepreneurs to maximize their networking results and reveal proven strategies to attract more clients and double your business with simple but effective networking system.

Biba is the author of "Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business". And "Power of Networking Secrets" a program teaching you step-by-step how to turn more networking contacts into business boosting clients in 7 simple steps.

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10 Common Characteristics Of Successful Business People From Your Strategic Thinking Business Coach

It seems that some business people always seem to be prosperous and successful and are able to easily attract clients and more revenue? While other business people seem to struggle constantly and despite their hard work and sincere efforts, they do not prosper and are not successful. Did you ever wonder about why this is true? Could it be an attitude or mindset? Your Strategic Thinking Business Coach recalls from several past books, seminars and workshops that the attitude or mindset one has toward his or her business plays a very critical role in the level of success in that business.

So how can we describe this mindset, which is an intangible thing? Perhaps, if we think about some positive characteristics we see in those we consider to be prosperous and successful, we can develop a mental picture of the attitude or mindset of successful people. Your Strategic Thinking Business Coach offers the following list of ten (10) characteristics that are common among successful business people.

Successful business people:

10 Common Characteristics Of Successful Business People From Your Strategic Thinking Business Coach

+ recognize and accept the value of their business and themselves

+ define and trust what they believe is their purpose in business and life

+ visualize and focus on positive outcomes in their business and their life

+ maintain a work and personal life balance

+ develop and maintain a support system of people with similar mindsets

+ maintain a level of self-confidence about their business and personal plans and actions

+ maintain a keen awareness of their vision, mission and goals for their business and their life

+ seek outside advice

+ recognize and admit their limitations

+ exhibit their passion in what they do in their business and personal lives

10 Common Characteristics Of Successful Business People From Your Strategic Thinking Business Coach
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Your Strategic Thinking Business Coach encourages you to strive to acquire and demonstrate these characteristics in your business and personal lives. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Business Coach" and has published more than 325 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com

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Business Grants for Women

Many women in business find that in order to meet their business' financial needs, they turn to searching out a loan source. Business loans for women are widely available through the Small Business Administration and a variety of other sources such as banks, credit unions and other financial institutions. Loans, however, are not the only source for financing. In some instances, business grants for women are available.

Business grants for women are a wonderful option for some women in business. Grants are an excellent source of funding because grants are not repaid. The funding is provided through government resources that have been budgeted for specific needs in our national community. Anyone is open to apply, so business grants for women are available to anyone regardless of gender, race, religion, or background.

The downside of grants is that business grants for women are not widely available. Rather, business grants for women are available only to select businesses and under very strict circumstances, mostly for research or development. Technologically-focused businesses, for example, will find it much easier to qualify for a grant than a craft or retail business. Still, because the money is readily available, even if your business is retail oriented, it may be of benefit to check into business grants for women available for various resources that could assist you in your business.

Business Grants for Women

According to Denouement Solutions and Grants.gov, the United States government and its government organizations offer more 1000 grants totaling more than 0 billion in grant funding every year. Only 10 percent of citizens that qualify for these grants actually apply for grants, despite the fact that many more than that would qualify for a business grant for women. Therefore, even though not every individual or business is eligible for a business grant for women, it certainly can be beneficial to check into business grants for women.

According to grants.gov, the United States government's web site and main resource for grants that are available and can be applied for, there are more than 1000 grant programs offered by the 26 Federal grant-making agencies. These programs fall into 21 different categories, as defined by the Catalog of Federal Domestic Assistance. While some agencies may list available grants under multiple grant categories, the Federal government lists these categories of grants as follows:

- Agriculture

- Art

- Business and Commerce

- Community Development

- Consumer Protection

- Disaster Prevention and Relief

- Education

- Employment, Labor, and Training

- Energy

- Environmental Quality

- Food and Nutrition

- Health

- Housing

- Humanities

- Information and Statistics

- Law, Justice, and Legal Service

- Natural Resources

- Regional Development

- Science and Technology

- Social Services and Income Security

- Transportation

Even though the category of Business and Commerce may be what appears to have the largest selection of resources for business grants for women, consider the other categories as well, according to where your business falls. For example, if your business is a restaurant, don't hesitate to check the Food and Nutrition category for grants currently available. If your business is a farm, check the Agriculture section.

Grants aren't available for starting or opening a new business, and they also aren't available for expanding on an existing business. However, business grants for women can offer funding for research or development of the business. Many grants may not be applicable to your particular business or needs, but there may be funds available for research, education, or other things needed for you to operate and improve your business to help you achieve business growth.

In general, when considering the options for a business grant for women, do your homework and read carefully. Look at all grants available that might be related to your particular business. Consider looking into the Business and Commerce section, of Grants.gov, as mentioned, and also look into the different categories of grant fundings. Take the time needed to read the grant qualifications carefully. With any business, check into the Regional Development category, as well as the Community Development category. Depending on your location within the United States, it's possible to qualify for a grant to economically develop certain areas, and expanding a business in one of these areas can possibly assist you in qualifying for a business grant for women.

Additionally, consider applying for an educational grant if returning to school is an option you'd like to consider. Many grants for higher education are offered each year, and not all are awarded. Knowledge is an extremely valuable business tool, and because the money is readily available for those who qualify, and educational grant is an excellent option to consider as a business grant for women.

Contact the specific government agency offering the grant for tips, information, and to ask questions before submitting your application.

Business Grants for Women
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Rebecca Game is the founder of Digital Women ®, an online community for women in business. A 30 year entrepreneur and dedicated to helping other women find business loans and business grants. Visit her site: Business Grants for Women

http://grants.digital-women.com

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